Which of the following sources of data should be looked first?
A) primary data
B) external secondary data
C) internal secondary data
D) census data

Question

Quizplus · Accepted Answer

Internal secondary data should be looked at first because it is data that is already available within the organization or company and is typically the easiest and quickest to access. This information can include sales data, customer information, and financial records. Once internal secondary data has been assessed, then primary and external secondary data can be considered as needed. Census data may not be relevant or specific enough to the organization's research question, so it is not necessarily a priority.

Which of the Following Sources of Data Should Be Looked