If a researcher is faced with a sample that is widely dispersed geographically and is limited in budget, the most appropriate survey method would be
A) telephone interview
B) mail interview
C) individual interview
D) focus group
E) none of the above

Question

Quizplus · Accepted Answer

A mail interview would be the most appropriate method because it allows for a wide geographic dispersion while still being cost-effective. Telephone interviews may incur long-distance charges and may not be feasible if some respondents are in areas with poor phone reception. Individual interviews and focus groups would likely be too costly and time-consuming for a widely dispersed sample.

If a Researcher Is Faced with a Sample That Is