Omnibus Surveys
A)dominate the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview.
B)does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates.
C)are scheduled personal interview surveys with questions provided by a number of clients.
D)combine both in-store observation and in-store interviewing to asses shopping behavior.
E)none of the above.

Question

Quizplus · Accepted Answer

Omnibus surveys are indeed surveys that include questions from various clients, allowing for a cost-effective way for those clients to get answers to their questions without having to commission a full survey themselves.