A survey conducted by a market research service which can be purchased by any organization and customized by adding one or more questions of its choice is called
A) audit
B) non-profit study
C) panel survey
D) omnibus survey
E) test market survey

Question

Quizplus · Accepted Answer

An omnibus survey is a type of survey conducted by a market research service where different organizations can purchase and add their own customized questions to the survey. This allows multiple organizations to share the cost and benefit from the results.

A Survey Conducted by a Market Research Service Which Can