What component of attitude would be measured by the following question: "What airlines do you know of that fly from San Francisco to Denver?"
A) The cognitive component
B) The affective component
C) The liking component
D) The action component
E) None of the above
Correct Answer:
Verified
Q58: The ability to discriminate among meaningful differences
Q59: Relevancy refers to how relevant the attitude
Q60: A test-retest or parallel forms approach will
Q61: Likert scales
A)are also called the method of
Q62: On a 20-item Likert scale, where "1"
Q64: Paired comparisons are an example of
A)constant sum
Q65: In nominal scales
A)the researcher obtains a ranking
Q66: The action component refers to a person's
A)overall
Q67: In ordinal scales
A)there is no order implied
Q68: The measure of a person's overall feelings
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