One reason that an association between advertising and attitudes may be explained by an ownership variable is the difference between the composition of ownership groups with positive and negative attitudes.

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The ownership variable refers to the individuals or groups who hold ownership or control over the advertised product or service. Ownership groups with positive attitudes may be more likely to promote and advertise their product, which can influence attitudes towards it. On the other hand, ownership groups with negative attitudes may not advertise their product as much, leading to less exposure and potentially less favorable attitudes towards the product. Therefore, the composition of ownership groups can explain the association between advertising and attitudes towards a product or service.

One Reason That an Association Between Advertising and Attitudes May