Which of the following statements concerning the full profile approach is not true?
A)It yields a somewhat higher predictive validity than does the trade-off approach.
B)The concept evaluation task can employed either a ranking or a rating scale.
C)Fewer judgments have to be made by the respondent than if a two-attribute, trade-off approach were used.
D)All of these are true.

Question

Quizplus · Accepted Answer

Actually, the full profile approach yields a somewhat lower predictive validity than does the trade-off approach.

Which of the Following Statements Concerning the Full Profile Approach