The greater the difference between the highest and lowest valued levels of an attribute, the less important the attribute.
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Q26: In the full profile approach, respondents may
Q27: The independent variable in conjoint analysis is
Q28: When each attribute is considered independently, respondents
Q29: Conjoint analysis assumes interaction between attributes.
Q30: Conjoint analysis, although intuitively appealing, has been
Q32: In conjoint analysis, respondents are given product
Q33: In theory, before respondents can knowledgeably make
Q34: Conjoint analysis has been found to have
Q35: Discriminant analysis does not provide a test
Q36: One of the applications of conjoint analysis
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