Calculation of Customer Lifetime Value CLV) provides a framework for
A)Purchase sequence analysis
B)Optimizing the timing of product offerings.
C)Profile analysis to target prospects
D)All of the above

Question

Quizplus · Accepted Answer

CLV provides a framework for purchase sequence analysis by allowing companies to understand the typical customer journey and identify opportunities for cross-selling and up-selling. CLV also helps optimize the timing of product offerings by determining when customers are most likely to make a purchase. Finally, CLV can be used for profile analysis to target prospects by identifying characteristics of high-value customers and targeting those who match that profile. Therefore, all of the above options are correct.

Calculation of Customer Lifetime Value CLV) Provides a Framework for