TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "How much time do you use the DVD player every week on the average?" result in
A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.

Question

Quizplus · Accepted Answer

A ratio scale variable is characterized by having a true zero point and equal intervals, allowing for the comparison of absolute magnitudes. The time used per week is a ratio scale because it has a meaningful zero (no time used) and allows for meaningful comparisons of usage amounts.

TABLE 2-1 The Manager of the Customer Service Division of a Major