In the context of international orientations adopted by transnational companies, identify a true statement about the geocentric orientation.
A) It relies heavily on what is normal in each country.
B) It places a strong emphasis on home-country practices, policies, and culture.
C) It is a blending of the ethnocentric and regiocentric orientations.
D) It emphasizes utilizing the best ideas and practices from anywhere in the world.

Question

Quizplus · Accepted Answer

The geocentric orientation emphasizes utilizing the best ideas and practices from anywhere in the world, without a bias towards the home country or any specific region. It is considered the most global and integrated approach to international business, and it seeks to create a harmonized corporate culture that transcends national boundaries. Choice A is incorrect because the geocentric orientation does not rely heavily on what is normal in each country, but rather seeks to establish a universal standard of best practices. Choice B is incorrect because the geocentric orientation does not focus exclusively on home-country practices, policies, and culture, but instead views the company as a global entity with diverse inputs and a unified output. Choice C is incorrect because the geocentric orientation is not a blending of the ethnocentric and regiocentric orientations, but rather a distinct approach that goes beyond both of these orientations.

In the Context of International Orientations Adopted by Transnational Companies