The earliest sociological research based on visual analysis was
A) Goffman's Gender Advertisements
B) Marx's The Communist Manifesto
C) Durkheim's Suicide
D) Weber's The Protestant Ethic and The Spirit of Capitalism
E) Mills' The Sociological Imagination

Question

Quizplus · Accepted Answer

Goffman's Gender Advertisements, published in 1979, was one of the earliest sociological research projects to use visual analysis. Goffman analyzed advertisements from popular magazines and examined the ways in which gender was constructed and perpetuated through visual cues and representations. His work paved the way for future sociological explorations of visual media.

The Earliest Sociological Research Based on Visual Analysis Was