A person conducting research asks customers at a grocery store, "Which is your favorite snack cracker?" This variable may best be described as being measured at the ______ level of measurement.
A) nominal
B) ordinal
C) interval
D) ratio

Question

Quizplus · Accepted Answer

The variable "favorite snack cracker" can be categorized into different groups such as Ritz, Cheez-It, Goldfish, etc. but there is no order or distance between the categories. Therefore, this variable is measured at the nominal level of measurement.

A Person Conducting Research Asks Customers at a Grocery Store