Which of the following illustrates the use of classical conditioning in advertising?
A) showing a sports celebrity driving Car A
B) having someone explain how Car A is superior to Car B
C) showing Car A being assembled
D) having someone explain the outstanding features of Car A

Question

Quizplus · Accepted Answer

Classical conditioning is based on associating a neutral stimulus with a naturally occurring stimulus to elicit a certain response. In advertising, a neutral stimulus (the product being advertised) is paired with a naturally occurring stimulus (e.g. a popular sports celebrity) to elicit a positive emotional response and increase the likelihood of consumers purchasing the product. Therefore, showing a sports celebrity driving Car A is an example of classical conditioning in advertising.

Which of the Following Illustrates the Use of Classical Conditioning