Which of the following is not used to evaluate a corporate website?
A) Learn about the pages that have been accessed.
B) Use "Web bugs" to gather information about the customer.
C) Collect visitor demographics, such as the geographic region or city.
D) Find out who is referring the Web site visitors to your Web site.
E) Determine the browser that the visitor is using.

Question

Quizplus · Accepted Answer

Using "Web bugs" to gather information about the customer is unethical and invasive. It involves embedding a graphic or image on the website which enables the collection of data, typically without the user's knowledge or consent. Other options listed are commonly used to evaluate a corporate website, including tracking visitor behavior, collecting demographic data, and analyzing referral sources and browser usage.

Which of the Following Is Not Used to Evaluate a Corporate