A company that utilizes a differentiation strategy is competing on the basis of providing something unique to its customers.

Question

Quizplus · Accepted Answer

A differentiation strategy is based on offering unique products or services that are perceived as valuable by customers, therefore setting the company apart from its competitors. This can be achieved through various ways such as superior quality, innovation, design, customer service, brand image, etc.

A Company That Utilizes a Differentiation Strategy Is Competing on the Basis