Which of the following occurs immediately after the growth stage of the industry life cycle?
A) Growth slows because buyers are unfamiliar with the product.
B) Demand is limited to replacements only and growth is zero.
C) Saturation of demand is approached because fewer first-time buyers remain.
D) Growth is dependent on new entrants to the market, such as population increases.
E) Social changes, demographics, and international competition cause negative growth.

Question

Quizplus · Accepted Answer

After the growth stage, fewer first-time buyers remain and saturation of demand is approached. This leads to a slowdown in growth as the market becomes more saturated.

Which of the Following Occurs Immediately After the Growth Stage