Substitute products are not a threat if a company is the market leader.

Name: Substitute products are not a threat if a company is the market leader.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

Even if a company is the market leader, substitute products can still be a threat. Customers may switch to substitute products if they perceive them to be better or if they are more affordable. The market leader should always monitor and respond to substitute products to maintain their market position.

Substitute Products Are Not a Threat If a Company Is