Mass customization:
A) limits a company's ability to customize products.
B) reduces the use of individual machines and hinders quality control at all stages of the manufacturing process.
C) increases the setup times for complex equipment.
D) is the use of technology to produce large quantities of standardized outputs.
E) is a company's ability to reconcile low cost and differentiation.

Question

Quizplus · Accepted Answer

Mass customization refers to a company's ability to reconcile low cost and differentiation by utilizing technology to produce customized products at a large scale. It allows customers to personalize products based on their specific needs and preferences, while still maintaining cost efficiencies in the production process. None of the other options accurately describe mass customization.

Mass Customization