Which of the following is a tactical step for getting down the experience curve ahead of competitors?
A) Using premium pricing to create an image of uniqueness in consumers' minds
B) Pursuing a distinctive competence in focused marketing
C) Constructing a manufacturing plant of less-than-minimum efficient scale
D) Adopting an aggressive marketing strategy to build up demand and accumulated volume as quickly as possible
E) Making the assembly of the product as complex as possible because this results in greater learning effects

Question

Quizplus · Accepted Answer

Adopting an aggressive marketing strategy to build up demand and accumulated volume quickly allows a company to move down the experience curve faster than competitors by increasing production volume, which in turn leads to lower costs per unit due to economies of scale and learning effects.

Which of the Following Is a Tactical Step for Getting