A generic business-level strategy is a strategy that gives a company a specific form of competitive position and advantage vis-à-vis its rivals, resulting in above-average profitability.

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A generic business-level strategy is designed to give a company a specific competitive position and advantage over its rivals, which can result in above-average profitability. These strategies include cost leadership, differentiation, and focus strategies.

A Generic Business-Level Strategy Is a Strategy That Gives a Company