A company uses which of the following when it focuses on pockets of demand that are declining more slowly than the industry as a whole to maintain profitability?
A) An acquisition strategy
B) Chaining
C) A divestment strategy
D) A niche strategy
E) Franchising

Question

Quizplus · Accepted Answer

This is a type of niche strategy known as a selective or concentrated strategy. A company focuses on certain segments or pockets of demand that are declining at a slower rate than the industry as a whole. Rather than trying to compete with everyone, the company focuses on a specific market segment to maintain profitability.

A Company Uses Which of the Following When It Focuses