Strategic Management An Integrated Approach Theory and Cases
Innovators and Early Adopters Make Up the Largest Market Share
Innovators and early adopters make up the largest market share percentage of the total market. The highest market demand and industry profits arise when they enter the market.
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Laggards are technologically sophisticated customers willing to tolerate the limitations of the product.
Explicit price leadership, when companies jointly set prices, is illegal under antitrust laws.
The goal for a company in the growth stage of the industry life cycle is to maintain its relative competitive position in a rapidly expanding market.
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