Aggressive marketing strategies such as substantial upfront marketing and point-of-sales promotion techniques:
A) deters early adopters.
B) helps a company jump-start demand.
C) results in lower emphasis on killer applications.
D) attracts potential early adopters who will bear the switching costs associated with adopting the format..
E) usually triggers a negative feedback loop.

Question

Quizplus · Accepted Answer

Aggressive marketing strategies like substantial upfront marketing and point-of-sales promotion techniques help a company jump-start demand for their product. This can be very effective in attracting early adopters and generating buzz for a new product or format. However, it may not necessarily result in lower emphasis on killer applications and may not necessarily trigger a negative feedback loop.

Aggressive Marketing Strategies Such as Substantial Upfront Marketing and Point-Of-Sales