Tina's Technologies is expanding its operations backward into an industry that produces inputs for the company's products. Tina's Technologies is utilizing horizontal integration.

Question

Quizplus · Accepted Answer

This is actually an example of backward vertical integration, as Tina's Technologies is expanding into an industry that provides inputs for their products. Horizontal integration would involve them expanding into a similar industry that produces similar products.

Tina's Technologies Is Expanding Its Operations Backward into an Industry