Marketers first identify consumer needs and then provide products that satisfy those needs. This practice is referred to as ________.
A) the stakeholder orientation
B) the marketing concept
C) total quality management
D) collaborative consumption
E) the marketing mix

Question

Quizplus · Accepted Answer

The marketing concept is the practice of identifying consumer needs and then providing products that satisfy those needs. This approach focuses on satisfying customer needs and wants while also achieving organizational goals.

Marketers First Identify Consumer Needs and Then Provide Products That