Which of the following best explains why marketers are attracted to the BRICS countries?
A) These countries have long-established upper classes that form a strong market for luxury goods.
B) These countries are quickly moving from being least developed to developing countries.
C) These countries have masses of consumers who are not yet wealthy but are quickly moving to economic prosperity.
D) These countries offer large markets with no language or cultural barriers.
E) These countries wield the most power in the G7.

Question

Quizplus · Accepted Answer

BRICS countries have large populations with many consumers who are moving towards economic prosperity. This presents an attractive market for marketers who can tap into the growing middle-class consumption.

Which of the Following Best Explains Why Marketers Are Attracted