To determine what type of information to add to its website in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in online. This study is an example of ________.
A) ethnographic data
B) a secondary data source
C) a primary internal data source
D) data mining
E) a primary external data source

Question

Quizplus · Accepted Answer

The survey by the AOL/Roper Starch Cyberstudy is a secondary data source since the data was collected by someone else and not by the Internet company itself.

To Determine What Type of Information to Add to Its