Which of the following is a question that a marketing manager would use an MDSS rather than an MIS to answer?
A) What were our company sales of each of our products during the past month?
B) What are the best media for reaching a high percentage of heavy users of our product?
C) What changes in sales are happening in our industry?
D) If we change our media schedule by replacing a certain media buy with a new media buy, will we reach more users of our product?
E) What are the demographic characteristics of consumers whose purchase patterns are changing the most?

Question

Quizplus · Accepted Answer

An MDSS (Marketing Decision Support System) is used for answering questions related to decision-making in marketing, whereas an MIS (Marketing Information System) is used for gathering, analyzing, and disseminating information for decision-making in marketing. Option D is a decision-making question, which requires an MDSS to answer. The other options could be answered with an MIS.

Which of the Following Is a Question That a Marketing