Marketers use the metric of ________ to understand where web traffic is coming from determining marketing effectiveness.
A) click-through rate
B) conversion rate
C) churn rate
D) sentiment analysis
E) cost-per-impression

Question

Quizplus · Accepted Answer

Click-through rate is the metric used to measure the effectiveness of online ads, email campaigns, and other digital marketing efforts. It measures the percentage of users who click on a link or call-to-action after viewing it. By measuring the click-through rate of different marketing campaigns, marketers can identify which channels are driving the most traffic to their website and adjust their marketing strategy accordingly.

Marketers Use the Metric of ________ to Understand Where Web