Companies are most likely to use data mining results identifying unprofitable customers for ________.
A) customer retention
B) customer loyalty
C) customer acquisition
D) customer abandonment
E) market basket analysis

Question

Quizplus · Accepted Answer

Data mining results identifying unprofitable customers are most likely used for customer abandonment, which involves identifying and possibly reducing or eliminating relationships with customers who negatively impact the business financially.

Companies Are Most Likely to Use Data Mining Results Identifying