Rather than focusing on improving cost efficiencies, a CRM program helps marketers focus on the effectiveness of each interaction with a customer.
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Verified
Q35: Technology designed specifically for marketing analytics is
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Q37: Customer relationship management (CRM) programs can systematically
Q38: The term share of customer is synonymous
Q39: Explain the philosophy of customer relationship management
Q41: Census data is an example of a
Q42: Numeric or categorical information is referred to
Q43: Through a(n) _, there is a two-way
Q44: CRM and enterprise resource planning databases are
Q45: Which of the following is true of
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