Any direct interface between customers and a company-whether it is online, in-person, or over the phone-is called a(n) ________.
A) share of customer
B) customer target
C) touchpoint
D) customization
E) analytic

Question

Quizplus · Accepted Answer

A touchpoint is any interaction between a customer and a company, whether it is online, in-person, or over the phone. This can include interactions such as visiting a company's website, speaking with a customer service representative, or visiting a physical store location. Understanding all touchpoints is important for companies to provide a seamless customer experience.

Any Direct Interface Between Customers and a Company-Whether It Is