The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels.

Question

Quizplus · Accepted Answer

For products that are purchased for their sensory benefits, such as scented candles, bath salts, and luxurious towels, the affect component of a person's attitude (i.e. emotional response or liking/disliking) is typically more influential than the cognition component (i.e. beliefs or opinions about the product).

The Cognition Component of a Person's Attitude Would Typically Be