Consumers use compensatory decision rules when they allow one weak or unattractive product attribute to be outweighed or offset by a strong or attractive product attribute.

Name: Consumers use compensatory decision rules when they allow one weak or unattractive product attribute to be outweighed or offset by a strong or attractive product attribute.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Compensatory decision rules involve balancing the pros and cons of a product's attributes, allowing a strong attribute to compensate for a weak one.

Consumers Use Compensatory Decision Rules When They Allow One Weak