Which of the following accurately identifies a difference between habitual decision making and extended problem solving?
A) Extended problem solving uses behavioral learning, while habitual decision making relies upon cognitive learning.
B) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making.
C) The level of involvement for habitual decision making is lower than it is for extended problem solving.
D) Habitual decision making involves significant buyer's remorse, while extended problem solving rarely involves buyer's remorse.
E) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving.

Question

Quizplus · Accepted Answer

Habitual decision making involves low involvement, while extended problem solving requires high involvement. High involvement means that the purchase decision is important to the consumer and they are willing to put in the effort to research and evaluate options. Low involvement means that the purchase decision is not very important to the consumer and they rely on past experience, brand loyalty, or other shortcuts to make their decision.

Which of the Following Accurately Identifies a Difference Between Habitual