When using ________, a consumer exerts little effort in making a purchase decision.
A) habitual decision making
B) extended problem solving
C) compensatory decision rules
D) artificial intelligence
E) limited problem solving

Question

Quizplus · Accepted Answer

Habitual decision making is characterized by low involvement and little effort in decision making. This occurs when a consumer has already developed a strong preference for a particular brand or product, and purchase decisions are made automatically without much thought or consideration.

When Using ________, a Consumer Exerts Little Effort in Making