Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer.
A) undifferentiated targeting
B) positioning
C) customized marketing
D) mass customization
E) differentiated targeting

Question

Quizplus · Accepted Answer

Mass customization is the process of tailoring a product or service to meet the specific needs of an individual customer. This allows companies to offer a unique product or service without the high cost associated with fully customizing each item.

Using ________, a Company Modifies a Basic Good or Service