Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of formal attire for high school proms. The dresses and tuxedos are available year-round, but the heaviest promotion of these products occurs in spring, when most proms are held. This spring promotion to high school students is based primarily on ________.
A) social class
B) psychographics
C) lifestyle
D) usage occasion
E) geodemography

Question

Quizplus · Accepted Answer

The promotion is based on the specific usage occasion of high school proms. Although some psychographics and lifestyle factors may also be considered, the primary focus is on the timing and purpose of the event. Social class and geodemography are not as relevant in this context.

Starting in February and Ending Sometime in Late April, Department