Which statement is NOT true about the Hispanic American segment?
A) The Hispanic American segment is becoming a less important segment to marketers.
B) Hispanic Americans represent almost 10 percent of American buying power.
C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin.
D) Hispanic Americans are a relatively young segment.
E) Hispanic American households are larger on average than other U.S. households.

Question

Quizplus · Accepted Answer

The statement "The Hispanic American segment is becoming a less important segment to marketers" is not true. In fact, the Hispanic American segment is one of the fastest-growing segments in the U.S. and is projected to have significant buying power in the future. Therefore, it is still an important segment for marketers to target.

Which Statement Is NOT True About the Hispanic American Segment