In most companies, ________ is a well-defined and systematic approach to innovation.
A) research and development
B) diffusion
C) adoption
D) positioning
E) augmentation

Question

Quizplus · Accepted Answer

Research and development (R&D) is a well-defined and systematic approach to innovation in most companies. It involves generating and testing new ideas, improving existing products or processes, and exploring new technologies. R&D is typically a long-term investment for companies and is essential for maintaining a competitive edge in the market. Diffusion, adoption, positioning, and augmentation are all related to innovation, but they are not necessarily systematic approaches to innovation like R&D.

In Most Companies, ________ Is a Well-Defined and Systematic Approach