A(n) ________ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality.
A) impulse product
B) consumer packaged good
C) shopping product
D) convenience product
E) emergency product

Question

Quizplus · Accepted Answer

Shopping products are goods or services for which consumers will do research and compare options before making a purchase. They are typically higher priced items that require more consideration compared to convenience products (such as toothpaste or milk) which are purchased quickly and without much thought.

A(n) ________ Is a Good or Service for Which Consumers