Marketers want to increase brand dilution, which refers to the spread of interest in and knowledge about a brand among target consumers.

Name: Marketers want to increase brand dilution, which refers to the spread of interest in and knowledge about a brand among target consumers.
Brand: Quizplus
Rating: 4.7 (32 reviews)

Question

Quizplus · Accepted Answer

Marketers want to increase brand awareness, not brand dilution. Brand dilution refers to the weakening of a brand's unique identity and differentiation through overuse, licensing, or extension.

Marketers Want to Increase Brand Dilution, Which Refers to the Spread