Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups. This is an example of ________.
A) family branding
B) ingredient branding
C) private-label branding
D) individual branding
E) generic branding

Question

Quizplus · Accepted Answer

This is an example of ingredient branding, where a well-known ingredient (in this case Reese's Peanut Butter Cups) is used to promote and add value to the product (Breyers Ice Cream).

Breyers and Reese's Have Worked Together to Create Breyers Ice