Which of the following is NOT a desirable quality for a brand name?
A) It should suggest something about the product's benefits.
B) It should be easy to pronounce and remember.
C) It should be a long word to get attention.
D) It needs to fit legal requirements.
E) It should make sense in the customer's culture.

Question

Quizplus · Accepted Answer

A long word may not be easy to remember and can be difficult to pronounce, making it less desirable as a brand name. Short and memorable names are preferred.

Which of the Following Is NOT a Desirable Quality for a Brand