Which of the following is a pricing strategy that reverses the typical assumption about price-demand relationships?
A) penetration pricing
B) price bundling
C) assimilation effect pricing
D) placebo effect pricing
E) prestige pricing

Question

Quizplus · Accepted Answer

Prestige pricing is a strategy that reverses the typical assumption about price-demand relationships by setting higher prices to signal higher quality, thereby attracting consumers who associate higher prices with superior products. This approach deviates from the conventional expectation that demand decreases as price increases.

Which of the Following Is a Pricing Strategy That Reverses