A business using price lining is doing which of the following?
A) trying to avoid the use of psychological pricing, which may be negatively received by customers
B) trying to recover its research and development costs for a new product
C) attempting to achieve a large market share before any competitors can enter the marketplace
D) selling items in a product line at different prices
E) engaging in potentially unethical pricing

Question

Quizplus · Accepted Answer

Price lining involves selling items in a product line at different prices. This can be done to appeal to different customer segments or to indicate differences in quality or features among products in the line.

A Business Using Price Lining Is Doing Which of the Following