Using ________, marketers charge different prices to different customers in order to manage capacity and maximize revenue.
A) yield management pricing
B) keystoning
C) high/low pricing
D) promo pricing
E) congestion pricing

Question

Quizplus · Accepted Answer

Yield management pricing is the practice of charging different prices to different customers in order to manage capacity and maximize revenue. This pricing strategy is commonly used in industries such as airlines, hotels, and car rental companies, where there are fixed capacities that must be managed efficiently to maximize profits. This type of pricing allows businesses to adjust prices based on demand and availability, which helps them to fill capacity during slower periods while also generating higher revenue during peak periods.

Using ________, Marketers Charge Different Prices to Different Customers in Order