When setting prices, a company must consider factors in its pricing environment. ________ such as the business cycle, economic growth, and consumer confidence can have a significant impact on the firm's pricing strategies.
A) Consumer trends
B) Economic trends
C) Competitors' responses
D) Regulations
E) Market structures

Question

Quizplus · Accepted Answer

Economic trends such as the business cycle, economic growth, and consumer confidence can have a significant impact on a company's pricing strategies. Consumer trends and competitors' responses are also important factors influencing pricing decisions, but they are not as directly linked to the pricing environment as economic trends. Regulations and market structures can also impact pricing, but they are more external factors that may not always be within a company's control.

When Setting Prices, a Company Must Consider Factors in Its