When sales are made in a local Walmart, the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation. The use of ________ makes this possible.
A) a POS system
B) proximity marketing
C) e-fencing
D) digital wallets
E) a beacon

Question

Quizplus · Accepted Answer

A POS (point-of-sale) system is used to record sales transactions and capture sales data. This data is then sent to Walmart headquarters where it can be analyzed to gain insights into the buying habits of customers at individual stores. Proximity marketing, e-fencing, digital wallets, and beacons do not directly relate to the capture or analysis of sales data in this context.

When Sales Are Made in a Local Walmart, the Sales